Let’s say your work is a family tradition. You learned it from your mother, who learned it from her mother — and so on. They’ve perfected something that started only as an idea. Why does that matter in the here and now? If your story has a distinct past, you can register .today to emphasize what you’re doing in the present. With the contrast dot today creates with the past, it can be a powerful tool for storytelling.
Imagine how much technologies and philosophies can change over the generations. Your ancestors could have worked with hammers and chisels, and today you’re using lasers and artificial intelligence. How far you’ve come is awesome. But tell the world that your story is still in progress. Honor the past, but make sure people know about your incredible work .today