A website is a crucial component of almost every business these days. But getting online through webiste builder is just the start.
There are so many more things you need to consider – from communicating with your customers and/or clients, to nailing your social media.
And GoDaddy’s Website Builder can help you do this. Whether you’re planning your first site, a new site, or are an existing Website Builder customer looking to do more this guide will help you unlock the full power of Website Builder.
With GoDaddy Websites + Marketing, there are even more ways Website Builder can help you and your business succeed.
1 Get a fully-functioning business website in under an hour
Worried that creating your own website will be too time-consuming and complex? Don’t be! GoDaddy’s Website Builder allows you to make your own site with an intuitive interface that’s so easy to use, you can even build your site on your mobile phone.
Plus, you’ll have access to hundreds of great design templates so your site will look professional without you having to spend extra on hiring a pro designer.
So if you’ve been worried about the amount of time, effort, and cost required to get a business website, then Website Builder is the answer to your problems.
2 Access crucial business data
How many people are visiting your website? Are people engaging with your social media profiles? What are your latest online reviews like? How do you compare to your business rivals?
Wouldn’t it be great if you could access this critical information in one place?
Well, with GoDaddy’s Website Builder you can.
3 Make your site easy to view everywhere
We’ve already said you can build your site on a mobile, so it probably won’t be too much of a surprise to learn that Website Builder lets you create sites that look great no matter what device they’re viewed on.
So you can be sure your site visitors will have a great experience regardless of whether they’re using a phone, a tablet, or a laptop.
4 Blog until your heart’s content with the website builder
Want to add a blog to your site? Website Builder has you covered. All our packages feature the option to include a blog on your site and doing so is just as easy as setting up the rest of your site.
Blogging is an excellent marketing tool and a great way to communicate with your customers. You can learn about how to use your blog for marketing in this guide.
5 Manage your social media profiles
Social media is a great way to interact with customers and potential customers, but switching between multiple accounts is time-consuming.
Website Builder lets you link your social profiles to your site, and then monitor and reply to social posts from your dashboard.
That means no more logging into Twitter to respond to a customer’s tweet, and then spending 45 minutes looking at pictures of dogs. (Unless that’s what you want to do…)
Our premium and eCommerce plans allow you to connect an unlimited number of social profiles, and send unlimited posts and responses, while the basic and standard plans have limits on both of these features.
6 Include high-quality images in your social media posts
Struggling to create eye-catching visuals for your social media posts? Websites + Marketing has you covered. With Over by GoDaddy, which comes as standard on any paid Websites + Marketing plan, you’ll have access to top-quality image templates which you can quickly and easily customize to fit your brand and message.
You can learn more about Over by GoDaddy here.
7 Run email marketing campaigns
Email marketing is a crucial, yet sometimes overlooked, way for small business to reach their customers.
Being able to send special offers directly to people’s inboxes is a great way to make more sales.
Website Builder comes with built-in email marketing, so you can send great promotional emails directly from your dashboard.
(Email sends per month depending on your plan.)
You can learn how to get started with email marketing in this guide.
8 Let people book appointments directly
If you run an appointment-based business such as a consultancy, a hair salon, or a therapist then you’ll want to remove as much hassle from the process as possible.
With a Premium (or higher) plan GoDaddy Website Builder lets your clients book and pay for appointments directly through your site. (Limited appointment features are available on the Basic and Standard plans.)
You’ll get a notification whenever a new appointment is booked, and the feature also syncs with your popular calendar apps so you’ll always know what your schedule is.
9 Improve your search engine optimization (SEO)
Getting found in search engines is a great way to attract new customers. Website Builder helps improve your SEO by suggesting keywords that you should include on your site, and it also tracks your rankings so you can see improvements as they happen.
This feature is available on standard plans and above.
10 Get help with your local SEO
If you’re trying to attract customers through the door of a business (a bar or coffee shop for example) or you run a business that serves a specific local area (such as a plumber) then you need to think about local search engine optimization.
If you’ve ever seen a Google search result like the one below, you’ve probably wondered “how can my business be included on a map like that?”
Well, the first step to take is setting up a Google My Business page. The good news is that if you’re using GoDaddy Website Builder on a premium (or higher package) then you can quickly export your business’s details to Google My Business, making setting up your page quick and easy.
You can learn more about the importance of Google My Business in this guide.
11 Sell products online with a website builder
In the past, if you wanted to sell products online you’d have to fork out for a bespoke eCommerce site that could set you back thousands of pounds.
With Online Store from GoDaddy, you can build a fully-fledged eCommerce site just as easily as any other Website Builder site.
You can include up to 5000 products so it’s perfect for all but the very largest eCommerce businesses. Plus you’ll get all the features we’ve talked about here.
12 Get started for free
Although you’ll need a paid plan to use all the powerful features we’ve talked about in this article, you can get started with Websites + Marketing for free.
It’s a great way to get to grips with Websites + Marketing without any commitment. Learn more about the free version of Websites + Marketing here, or get started with Websites + Marketing for free.
How does GoDaddy Website Builder shape up against the competition? (All information correct at the launch of Websites + Marketing.)
These days it’s easy to get online with a site builder, but at GoDaddy, we feel we offer you something extra compared to the competition.
In this table, we compare the advanced features available through our Website Builder with the features available from three leading competitors to see how they shape up.
| Feature | Description | GoDaddy | Wix | Squarespace | Shopify |
|---|---|---|---|---|---|
| Action Plan | Smart, tailored recommendations are gathered from insights across GoDaddy’s millions of customers. The Action Plan feature is designed to guide the everyday entrepreneur on what to do, and how your website, social media, and listing sites are performing. |
Yes! | No | No | No |
| Cross channel metrics & reviews | Lets you quickly monitor activity and reviews on your website, and Facebook, Google and Instagram profiles all in one place. |
Yes! | No | No | No |
| Website score | The new Website Builder dashboard gives you InSight score showing how your business compares to competitors, and provides tips on how to boost it. |
Yes! | No | No | No |
| Persistent Action Plan and guidance | You’ll be reminded of the next step in your Action Plan on a regular basis, so you’ll never lose track of what you need to do next to make your business even better. |
Yes! | No | No | No |
| Theme customizer | See how your website could look across 20+ designs that vary in layout, font, style, and color. Just like an Instagram filter, you can instantly apply the new design in a few clicks. |
Yes! | No | No | No |
| Google My Business integration | Create and track your Google My Business account from your website dashboard. Google My Business is crucial if you want your business to appear on Google Maps. |
Yes! | No | No | No |
| Instagram connect | Connect your Instagram account to monitor statistics and posts. | Yes! | No | No | No |
| Customer connections | GoDaddy’s Website Builder gives you a central location to engage with your customers and subscribers, whereas rival products require the use of a third-party app. |
Yes! | Via Ascend | Via Customer Panel |
Contact management & ability to create “customer groups” for campaigns |
| Unified composer | Composer provides an easy way for you to quickly create and launch the same message across multiple outlets. From a central place, you can create a message or campaign and quickly send it out via email and publish it to Facebook and Google My Business. |
Yes! | No | No | No |
Summing up
Website Builder is easy to use and with it, you can create almost any kind of website you want. You can learn how to get started in this guide, and of course, GoDaddy is here to support you 24/7.
