Social media has become a vital tool for digital communication. It is expected that the number of social media users will pass the equivalent of 60% of the world’s total population sometime in the first half of 2022. However, social media management has become a particularly difficult undertaking that can take a long time to prepare and track the results of. Saving time on social media management is thus a critical issue if you want to achieve your objectives successfully and efficiently.
If you’re responsible for your own social media management or a social media manager, here are 5 techniques that will save you valuable time
- Prepare ahead of time.
- Recycle your existing content
- Schedule Posts
- Use templets
- Choose the right platform
Tip #1: Prepare ahead of time
One of the most helpful time-saving techniques is to plan your social media management strategy ahead of time. You can start by creating a calendar with important events, national holidays, and monthly themes. This will ensure that you don’t overlook anything that could help you reach a larger audience and will make you see easier what type of content to create when.
Use a social media editorial calendar to plan your content in advance. Social media strategy will set the road map for your social media management: it will help you to plan, create, execute, and review your or your clients’ content in an orderly fashion.
The biggest benefit of this step is that it allows you to devote more time to engaging with your target audience.
Tip #2: Reuse and recycle content
Do you recycle your social media content?
If you don’t, you are missing out on possibilities to increase the reach, efficacy, and lifetime worth of your content.
Repurposing your previous materials, often known as recycling existing content, allows you to transform one piece of content into a variety of formats or update old content to fit a new year or an event. As a result, you will be able to reach a wider audience and save time.
How can you do it?
1- By updating your old blogs
Digging into your Google Analytics to know which posts are attracting the most readers is a helpful step. It could measure metrics like page views, average time on page, and bounce rate, and prioritize accordingly. You need to find blogs that are underperforming because of content issues and update them to rank organically.
Clickflow.com is a helpful tool in that matter. Their Content Decay report gives you a ranked list of pages you ought to refresh to win back traffic quickly.
2- By creating social media content posts from your blog posts
Threads on Twitter have recently been a popular content style. You can repurpose takeaways from your blog pieces into Twitter threads instead of coming up with new ideas and developing new content for threads.
You can also design infographics from available content.
Tip #3: Schedule posts
Logging in daily and posting content manually on each of your social media accounts many times a day is highly time-consuming. You may set an automated publishing schedule using a variety of technologies to save time.
Your followers will receive consistent updates, and you will have more time to focus on other vital duties.
Moreover, you can use Meta Business Suite to schedule posts for Facebook and Instagram. You can view and manage post insights to see how your community is responding to your content.
Tip #4: Use templates
Templates are a time-saving secret weapon for social media management. They not only save you time but also give your social media accounts a pleasing visual appearance.
With GoDaddy Studio, you can easily create branded assets. It has templates for just about anything—social media posts, stories, and videos to represent your business.
Once you start creating your templates with GoDaddy Studio, you can save even more time by starting from ready-to-go templates and you can go back and edit anytime.
Tip #5: Choose the right platform
Do more with less — posting on a platform that doesn’t suit your business will not add value to what you’re doing.
Every social media platform resonates with a different target audience. For instance, if your business is about professional networking you can benefit from investing in professional social media platforms like LinkedIn.
Social media management isn’t easy, but it’s better to work smarter rather than harder. Remember to learn new things, set aside time to learn about new social media management techniques, and remember that the possibility of success is always within solid planning.