6 ideas to Drive Black Friday Sales

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Black Friday is considered one of the busiest shopping days of the year due to its exclusivity. In 2019, about 40% of shoppers made online purchases on Black Friday, and it is predicted that the Black Friday sales trend will grow up to 61% in 2020.

As an online business, it’s important that you don’t get caught off guard, so let’s get down to work and help you start preparing a Black Friday campaign. In this article, we will give you a few creative tips and ideas that you can try to stand out this year.

But first, why should you build a strong campaign for Black Friday?

According to Araby Ads, numbers show that sales on Black Friday have increased significantly over the last few years. In 2018, sales increased in Egypt to 940% compared to ordinary days. Meanwhile, they increased by 1250% in Saudi Arabia and 1913% in the UAE.

Ideas for a successful Black Friday campaign

Here are six ideas for Black Friday campaigns or strategies that you can carry out this year:

  • Invest in live videos on social media
  • Create personalized offers
  • Focus on email marketing campaigns
  • Create time sensitive offers and flash sales
  • Use SMS
  • Take advantage of cross-selling and up-selling

Let’s dig deeper into each.

Invest in live videos on social

For the past couple of years, live videos have been gaining a lot of traction in the social media realm. Brands are using live videos to engage with their customers, promote new products, hold events and share content. These videos generate feelings of urgency and immediacy to users. Users can also engage with the videos by asking questions via the chat box and joining the live video themselves for both general promotions as well as Black Friday sales.

So, how can you use them?

You can use the live videos to run raffles or communicate offers or exclusive promotional codes for Black Friday.

Related: Here’s why your small business needs to embrace video content now

Create personalized offers

All customers want to feel special, and that urges them to spend more on offers and products that are customized to their needs. When you treat your customers well from the beginning, they’ll always want to come back. So, in addition to increasing sales, another thing you’re like to get is loyalty and a good reputation from your customers.

You can also check this guide that has five creative ways to help you build loyalty with your customers.

Related: How to use discount coupons to increase your eCommerce sales

Focus on email marketing campaigns

Email marketing is one of the most used communication channels in Black Friday sales campaigns.  This way, you can let your clients know in advance that you will be promoting interesting offers for Black Friday sales and in turn keep them engaged.

Here are some keys to make your email marketing campaign successful:

Launch a campaign before a Black Friday one where you can capture their attention with your offers and discounts.
Create a calendar and invest in storytelling to keep the reader eager.
Start a few weeks in advance and then send reminders.
Try to make your emails less promotional. This way, your customers will be more likely to open these emails in their inbox.

Related: 9 email campaign ideas for Black Friday deals

Create time intuitive sensitive offers and flash sales

A flash sale is a strategy which more and more companies are using, which involves putting a product on sale with a great discount for a limited time. The time limit and limited availability will entice consumers to buy on the spot. Impulse buying attracts users, and they’ll want to take advantage of the maximum discount. Make sure potential customers are aware of any sales through your website and your social networks. By using this particular method, Black Friday sales will boost dramatically.


Over 39% of the $7.4 billion of Black Friday sales in 2019 happened on smartphones. Sales through mobile phones were up by 21% as compared to 2018.

SMS is a channel that you should take advantage of the most during your Black Friday sales promotion. Since mobile is going to be the main protagonist of Black Friday, most of the users will make their purchases through it, so SMS can be the key to enormous success.

You must communicate everything related to your promotions through text messages, from when it starts to a valid promotion code to redeem.
Do not forget to attach a short URL so your users can to go directly to your shop or website
Segment your database for your bulk SMS shipments.

Take advantage of cross-selling and up-selling

Upselling is a strategy to sell a superior, more expensive version of a product that the customer already owns. Cross-selling is a strategy to sell products similar to the ones owned by customers already.

So, don’t miss the opportunity to create packs of related products or services at a reduced price for Black Friday sales. You can also promote your most reviewed or most sold products, give more prominent space for the upsell, display testimonials for the upsell and make sure the upsells are no more than 25% costlier than the original product.

Ready, get set, sell

Black Friday sales hold great opportunities for small businesses to take advantage of this yearly event and boost their sales vastly. What are you waiting for? Get your e-store ready and start selling now!

If you don’t have an e-store yet, create one easily and smoothly using GoDaddy’s E-store and start selling everywhere.

Need more help and guidance? Check our article on the top tips to market your e-store during the Black Friday.

Image by: Xiaolong Wong via Unsplash.

Selina Bieber
Based in Dubai, Selina heads up commercial strategy for international markets at GoDaddy and is currently an Advisor at Blatform.io, a business as a software company operating in the crypto-economy. Before joining GoDaddy, Selina headed up media relations across Europe for a large-scale energy project headquartered in the Netherlands and was on the agency-side leading marcomms activities for the likes of Facebook, Verisign Inc and Euler Hermes. Selina grew up in Australia, studying international studies and media at the University of Adelaide, before moving to Istanbul and completing a Master’s Degree in Political Science. She is now doing a Doctorate in Business Administration at ISM and also holds a CIM Level 6 Diploma in Professional Marketing. With English as her mother tongue, Selina additionally speaks Turkish and German.