Ahmed Sobhi Hamidou is an adjunct professor of Marketing and Management at the AUC, AASTMT, and other universities, a Business consultant, and an accredited trainer from the European Logistics Association (ELA), a Business Partner for B2LS Consulting, the Vice-President of FMCG Qebaa, one of the biggest FMCGs Distributors in the Egyptian Market, and the Dean and responsible for the Entrepreneurship Department In SSM Cairo .