GoDaddy has partnered with the Arab Fashion Council (AFC) to encourage designers, creatives and entrepreneurs in the UAE and MENA region to help them digitize their businesses.
Most designers or creative individuals may find it challenging to start selling online or setting up a website for their business. After all, they’re inspired by nature, color, literature and might not be interested in reading about fiscal policies, pricing strategies, SEO analysis and brand recognition.
This partnership comes as part of GoDaddy’s mission to empower entrepreneurs and small businesses with the tools and help that they need to go online.
GoDaddy’s effort to drive inspiration online.
In time for Arab Fashion Week – Women’s, taking place from 24-28 October 2021, and as part of a campaign titled ‘Cat Walk The Walk’, the new partnership with AFC aims to support rising and training designers, creative entrepreneurs and small business owners from across the MENA region on becoming digital entrepreneurs and building online presence using GoDaddy’s know-how and through the establishment of an online community.
As part of the collaborative tie-up, GoDaddy will support the Arab Fashion Council with a series of workshops, special discount codes for their network and providing their network with the support needed to go online.
GoDaddy is opening the doors of the online world to aspiring entrepreneurs
GoDaddy will also offer eight capable creative entrepreneurs the necessary tools and products to help them establish a strong online presence including a redesign of their existing website. GoDaddy will promote and feature their entrepreneurial journeys through docu-series and across GoDaddy social media channels.
Three of the top featured creative entrepreneurs are:
Yara Bin Shakar
A young Emirati designer and entrepreneur behind the namesake contemporary fashion label @YaraBinShakar. Her style is contemporary ready-to-wear pieces designed specifically for young working women and students. The label was launched in 2016. Yara uses a domain name, the Estore , and her professional email address from GoDaddy.
Zeina Ladki of FLTRD
A multi-brand, curated lifestyle concept store located in DIFC. It’s founder Zeina Ladki, a well-established fashion consultant & entrepreneur based in the UAE, comes from a fashion retail background and is a well-known figure in the regional fashion world. Zeina uses Microsoft 365 for her mailing needs, an SSL certificate to stay protected, and WordPress hosting to build her site.
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A celebrity photographer, known for his work with top brands, celebrities, royalty and the media, in the region and beyond. You can check his amazing work on Instagram – @mseifphotography. Mohamed uses his site to portray his work, he built it using GoDaddy Website Builder.
GoDaddy’s efforts in the region
GoDaddy’s partnership with Arab Fashion Council is the latest in a string of successful collaborations. Recently, GoDaddy completed its successful partnership with Startups Without Borders, an entrepreneurship support and resource hub, where it offered support and training to over 500 entrepreneurs and small business owners across the Middle East on how to start and grow their businesses online.