As a child growing up, Eid was a festive time of the year that we all used to look forward to. From buying new clothes, toys, decorating our houses and baking special Eid desserts; it was our very own Christmas. Celebrations begin with a special early morning prayer in mosques and open-air spaces and later move on to feasts, family gatherings and festivals. Exchanging gifts is a crucial part of Eid and preparing a gift guide is one of the most powerful tools to reach your audience and sell. It allows you to showcase your products, inspire shoppers, and stay on top of their mind throughout the season.
It’s important to note that creating a winning gift guide is more than just grouping and categorizing your products in a catalog. You need to be thoughtful and familiarize yourself with the consumer’s behaviour and Eid traditions. This article helps you with tips to create a successful gift guide and different ways to promote it.
How can you create a gift guide?
Create an Eid section in your website
To give your customers and website viewers easy access to your gift guide, create an Eid section in your website, accessible from your drop-down menu. This way they’re more likely to easily navigate your website (and will probably spend time on it!) and find something they truly love.
Look at data and trends to pick products
One of the most reliable ways to choose which products to include in your Eid gift guide is to check your website’s data and search trends. Below are some ways to help you with this:
- Popular products: Find your top selling products and identify the items that would make great Eid gifts. For example, you can have a “Featured” section in your guide to showcase gifts that everyone would love.
- Customer Categories: Your gift guide needs to include products suitable for different shopper segments. For example, if you’re able to segment your customers according to their gender, then you can use that information to curate “Gifts for Him” and “Gifts for Her”.
- Consumer trends: It’s also a good idea to look at market and consumer trends. What styles or activities are popular among your target consumers during this time of the year? You can also use Google Trends to identify trending opportunities in your location or industry.
Ask your customers
When creating a gift guide, you need to prioritize your customers; because after all you need to accommodate their needs. The easiest way to know what your customers need is by simply asking them.
When chatting with your friends or family members; you can ask them about what they’re planning on buying this Eid. You could also use social media and polls to gather information and insights.
So, publish a social media post asking your followers which of your products would they like to receive this Eid. Or if you’re considering adding a particular item to your gift guide, try posting an image of it on Facebook and Instagram and see how your customers react. If you have a huge following on Instagram, you can interact with your followers using polls and stories. For example, create a poll listing some of your products and ask your followers to vote on which items would make for great gifts.
Categorize your products
When you’re coming up with categories for your guide, there is no right or wrong way, it all depends on your industry, niche and customers. Take some time to come up with the needed categories and you can use the below options for inspiration:
- For him/ for her
- For the dining room/ kitchen/ living room, etc.
- Below 99AED/ between 100 – 199AED/ 200AED and above
Be Ready for Mobile Purchases
In the current technology driven world that we live in, Ecommerce is critical to almost every business.
Purchases made through mobile devices are on the rise. So, make sure that your website works well on different devices. Also, make checkout easy by using mobile-friendly payment options like PayPal.
How can you promote your Eid gift guide?
You’ve created the gift guide, now it’s time to promote your guide so that potential customers would get to see it. Here’s how:
Eid is the perfect time to go big with your marketing strategy. Talk about your guide everywhere, especially on the channels where you typically receive the most traffic. Use your social media channels to promote the guide. Incentivize sharing by offering additional discounts to those who share the gift guide link on their own social media profiles. And you can also offer free products through social media competitions. Post a link to the gift guide with a caption about Eid and gifting along with relevant hashtags. Finally, look into paid social media advertising, like Facebook or Instagram ads, for your target audience.
Blog about it
If you already have a blog, write a short article about the guide, and don’t forget to add a link to it.
Related: How to start a blog in 19 minutes
Don’t forget your email lists. You can leverage your email marketing tool to test different ways to promote your gift guide. You can feature gifts by price or by gender. You can also experiment with making the guide the sole focus of one newsletter, then include a link or a banner in future emails.
Search Engine Optimization (SEO)
SEO is one of the best, free ways to promote your content. So, when you’re creating your Eid gift guide don’t forget to incorporate keywords, phrases, and links, so that interested potential customers searching online for you can easily find you.
Ready to create your own?
To ensure that your gift guide this year is a success, you’ll need to put in some time and effort. Combining well thought content with amazing marketing strategy will help you reach more potential customers and capitalize on this festive time of the year.
Now that you’ve read about the process of creating a gift guide for your own business, we hope you’re ready to get started, and make this your most successful Eid yet!