How do I get more visitors & traffic to my website?
Struggling to get visitors to your new website? Or perhaps you’re attracting a steady stream of traffic but want to get more.
This guide outlines some of the most common ways to get more website visitors.
How do I get more visitors & traffic to my website?
- Work on SEO
- Start blogging
- Start email marketing
- Write guest posts
- Team up with influencers
- Create content that gets links
- Get active on question-and-answer sites
- Repurpose existing content
Paid advertising is one of the quickest ways to get more visitors for your website. Once you’ve set up a campaign, new visitors can start arriving on your website within hours.
Of course, you’ll be paying for this traffic so it’s important to ensure that the website visitors you attract through advertising help you generate a profit.
That means you should focus your advertising efforts on your product and lead generation pages.
You can learn more about whether to use Google Ads or Facebook Ads based on your business here.
Work on your search engine optimization (SEO) so visitors find you easily
SEO is a great way to attract more visitors to your website, but it takes time to see results.
If you want to attract more website visitors through SEO, you need to start by ensuring you’re targeting the right keywords.
You should be targeting keywords that people actually search for and which are relevant to your business.
To help you do this, you can use a tool like GoDaddy Search Engine Optimization, which will suggest keywords for you to target and track your site’s search rankings.
You can learn more about website keywords here, while this guide includes some important SEO tips.
Start blogging for visitors to drive visitors to your website.
Adding a blog to your website can open up new sources of traffic. Not only can you use blogging to target more SEO keywords, it can also help you build an audience on social media.
Your blog should cover topics related to your website’s core business as this will ensure your posts appeal to potential customers.
Start email marketing to get visits to your website from an inbox
More website visitors doesn’t have to mean new website visitors. Getting people who have visited your site once to come back makes good business sense.
Not everyone is ready to make a purchase the first time they visit a site, so if you can get first time visitors to return then you increase your chances of turning them into customers.
If you can get existing customers to return to your site, then you increase the chance of them making another purchase.
Email marketing is a great way to get people to return to your website. You can ask people to sign up for a newsletter so they see your new blog posts, send them special offers and more.
Write guest posts that encourages visits
You write a guest post, it’s published on a popular blog and thousands of people click the link through to your website.
It sounds simple in theory, but in reality you do have to spend time researching and approaching potential sites before writing and publishing your post.
As with blogging on your own site, you’ll need to make sure any topic you chose to cover is relevant to your potential customers.
You’ll also need to make sure the sites you approach for guest blogging opportunities attract an audience that’s likely to be interested in what you do.
You can learn about how to get started with guest blogging here.
Team up with influencers
If someone has a significant social media presence, that’s a potential source of visitors for your website.
But as with guest posting, you’ll need to do some work before you’re able to actually attract visitors using this method.
There are a number of ways to team up with influencers, from offering them free products in exchange for a mention on social media to creating interesting content they’ll want to share with their audience.
As with guest blogging, you’ll need to make sure you team up with influencers who have the attention of the audience you’re trying to reach.
Create content that gets links and interests visitors
If a popular website links to yours, then you should benefit from referral traffic. Of course, creating content that gets links is easier said than done.
Some potential methods for getting links include:
- Running surveys and publishing the results on your blog
- Creating thought-leadership content focused on your niche
- Tackling newsworthy issues related to your niche
- Creating FAQ, how-to guides and other actionable content
You’ll also need to promote this content to the websites you want to link to it.
You can learn more about content promotion in this guide.
Get active on question-and-answer sites
Question and answer sites, such as Quora, attract plenty of visitors. If you’re able to provide helpful answers to people’s questions on those sites, and a link to a relevant page on your website, then you’ll be able to entice those people to visit your website.
You’ll need to identify questions that get lots of visitors (look for engagement such as upvotes and comments), you’ll also need to leave a comprehensive, helpful answer.
A tool like Answer The Public will help you identify potential questions to answer.
Repurpose your existing content
If you’ve got existing content that attracts visitors, you can repurpose it to attract more.
For example, if you have a popular blog, you can turn your best-performing posts into YouTube videos. Or you could take a popular YouTube video and turn it into an infographic to share on social media.
If a piece of content has worked well in one format, then it’s likely to work well in other formats.
You can learn more about repurposing content in this guide.
If you’re looking to boost traffic to your site, it’s a good idea to prioritize the pages you want to drive traffic to.
For example, if you’re not getting much traffic at all, you’ll probably want to concentrate on attracting visitors to your key product pages through advertising and SEO.
Once you’ve got a steady stream of visitors to your key pages, you can start to explore other methods of attracting new visitors such as blogging and influencer marketing.
Image by: KOBU Agency via Unsplash.