How to sell on amazon

Grow your online business

In the world of e-commerce, we can’t miss the “sell on amazon” syndrome, in the 25 years since its creation in 1994, Amazon has grown to become the top eCommerce platform worldwide.

However, Amazon is taking over the Middle east now, in countries like Saudi Arabia, the United Arab Emirates, and recently Egypt. You might don’t want to miss the chance to become a seller on amazon.

Each month more than 197 million people around the world get on their devices and visit

However, Amazon has 9.7 million sellers worldwide, of which 1.9 million are actively selling on the marketplace.

So even if you have an e-commerce business, you might consider widen your sales channel and start to sell on amazon
Therefore, the moment you start selling on Amazon is the moment your start growing in the e-commerce world!

This article is a friendly guide for you to start your Amazon journey sufficiently.

  • Choose the “sell on amazon” plan
  •  Decide on the selling strategy
  •  Create an Amazon seller account

Choose the “sell on amazon” plan

selling plan screenshot sell on amazon
The expense to sell on Amazon is determined by your selling strategy, product category, fulfillment strategy, and other factors. The options are adaptable, so you can find the combination that works best for you and your desired outcomes.

Amazon has 2 selling plans:

  1. Individual selling plan

With the Individual plan, you’ll pay $0.99 every time you sell an item.

The individual selling plan might be suitable for you (according to if:

  •  If you sell less than 40 units a month.
  •  Or are you still deciding on your products?
  •  You don’t plan to advertise or use advanced selling tools.


2. Professional selling plan

The professional plan costs $39.99 per month, with limitless selling times.

For both plans, Amazon also collects a referral fee on each sale, which is a percentage of the total transaction and varies by product category.


The professional selling plan might be suitable for you (according to if:

  • If you are selling more than 40 units a month.
  •  You are planning to advertise your products.
  •  You want to sell products in restricted categories.

Decide on the selling strategy

There are two main selling strategies to start selling on Amazon:

  1.  Resellers locate widely known pre-existing products and sell them in Amazon’s stores.
  2.  To provide shoppers with a unique selection, brand owners either manufacture their own products or source goods to sell under a private label.

Many sellers do both. You can use whatever method best serves your needs.

An online presence should be an essential component of any business. Online is where you build your brand and raise awareness about it.


Create your online presence with your own brand identity using GoDaddy online services from domains names to web hosting and MORE!

Related articles: How do I start my own business? Recipe #1

Create an Amazon seller account

amazon seller account sell on amazon
You can begin selling using your customer account, or you can build a new Amazon seller account using your business email.

Having a professional business email shows that your company is credible and authentic.


Before you sign up, make sure you have the following items on hand!
Here is your checklist according to

  • Business email address or Amazon customer account.
  •  Chargeable credit card.
  •  Government ID (identity verification protects sellers and customers).
  •  Tax information.
  •  Phone number.
  •  A bank account where Amazon can send you proceeds from your sales.

Adding your products

After setting your account, you start adding your products.
Some categories are available to all sellers, while others require a professional seller account, permission to sell, and products that cannot be sold by third-party sellers.

You will also have to create a product listing in Seller Central  (or via API).

Is it a hassle for you?

Although becoming a seller on amazon is something that might enhance your online business career, it might be very challenging and competitive.

An E-store, maybe?

Godadyy E-store sell on amazon

We advise you to consider establishing your own E-store with GoDaddy E-store builder.

GoDaddy E-store is professionally designed, fully customizable templates, you’ll be online in no time.

You are in control of your selling process, and services, and with securely accepting 40+ payment methods, such as major credit cards, and PayPal.

E-store customers can sell through Amazon too!


Lastly, growing your online business might have different approaches and methods, but any step you take is worth it!

Related articles: Get started with GoDaddy E-store: The checklist


Image by: Piotr Cichosz via Unsplash.

Selina Bieber
Based in Dubai, Selina heads up commercial strategy for international markets at GoDaddy and is currently an Advisor at, a business as a software company operating in the crypto-economy. Before joining GoDaddy, Selina headed up media relations across Europe for a large-scale energy project headquartered in the Netherlands and was on the agency-side leading marcomms activities for the likes of Facebook, Verisign Inc and Euler Hermes. Selina grew up in Australia, studying international studies and media at the University of Adelaide, before moving to Istanbul and completing a Master’s Degree in Political Science. She is now doing a Doctorate in Business Administration at ISM and also holds a CIM Level 6 Diploma in Professional Marketing. With English as her mother tongue, Selina additionally speaks Turkish and German.