Getting the right customers to visit your website is an important way to grow your small business. To do that, you need to let search engines like Google, Bing and Yahoo know what you’re all about and what you’ve got to offer.
It’s called Search Engine Optimization (SEO).
And while you might have heard the term before, knowing exactly what to do to optimize your site can be hard because:
1. SEO feels like a foreign language
If you search for “SEO my website,” you’ll find results like “update your H1 and meta tags,” “make sure your focus keyword is in your meta description,” and “create backlinks to exert authority” in order to “show up on the SERP.” But what do these terms mean? And even if you learn them, how will you know that you’re doing the right thing and that you’re making the most important optimizations?
2. Updating your SEO requires changes to your website’s code
Many SEO updates require you to update your website’s code. So you either have to learn how to do this yourself or get a friend or web developer to help you do it. If this sounds familiar, you’re not alone. Many of our customers say that their website was originally created for them by a friend or family member, which means making SEO updates is harder to do on their own.
3. You don’t have time
Small business owners have their hands full running their enterprises. Who has the time to learn SEO or how to code? Besides the learning curve, search engines are constantly changing the way they order their search results — and it takes time to stay up-to-date with them and make any corresponding changes.
There are many great options to help small businesses face these SEO challenges. However, most of these solutions are full-service options, which cost hundreds of dollars a month (at least).
GoDaddy’s Search Engine Visibility can help
For those who prefer to try their own hand at SEO, one solution is GoDaddy’s Search Engine Visibility (SEV) product. We entirely revamped our SEV offering earlier this year — and it costs less than $7 a month. Search Engine Visibility helps small businesses overcome the most common SEO challenges by:
Removing the guesswork from SEO
The product guides you through the most important SEO steps in a simple, step-by-step wizard that’s easy to follow along. We also stay away from SEO jargon and instead use language that will help you understand how to get the most out of SEO. Lastly, we keep track of recent search engine trends and focus on only the important optimizations, saving you time to focus on your business.
Giving you content advice
Based on your business, Search Engine Visibility gives you tailored recommendations for search phrases that are the most effective to target to drive traffic to your site. We also suggest titles and content that are the most relevant for the page and will improve your website’s relevancy in search engines. Again, less guesswork.
Removing the need to manually edit your website’s code
With Search Engine Visibility, you select the updates you want to make to your site, and if you are using a GoDaddy domain name and GoDaddy DNS, you have the option to apply the updates with one click. There’s no need to code or consult a web developer.
Behind the SEV curtain
Search Engine Visibility applies SEO changes automatically, but how does it work? The answer lies in GoDaddy’s re-publishing technology, which publishes your website a second time on GoDaddy’s own web servers. In other words, we make a copy of your website with your SEO changes. We then update your domain’s DNS records so when somebody visits your domain, they see the updated version of your website.
Once re-published, your SEO changes can be easily applied directly to your site without you having to lift a finger.
To ensure that any updates that come from your original server do not get lost, we check that the content there remains the same at all times. We update our version whenever we detect any changes. We do this every time your website is viewed, so that it will always serve up the most up-to-date version of your site.
If all this sounds complicated, not to worry. The key point is that the Search Engine Visibility product makes it as easy as possible to have SEO changes applied without needing to learn how to update any code on your website. And if you don’t want us to apply your changes automatically, you can take the SEO updates and make the changes on your own, too.
Focus on what you do best
The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business.