Within a few days, Muslims around the world will be celebrating Eid al-Fitr, the occasion that is also called the “Festival of Breaking the Fast”. Eid al-Fitr is a religious holiday celebrated by Muslims worldwide that marks the end of the month-long dawn-to-sunset fasting of Ramadan. It is synonymous with family, the joy of togetherness, and shopping.
Ramadan shopping focuses on food and beverage related needs, and while it’s still important in Eid, there’s a second shopping peak marked by an increase in people who shop for apparel / fashion, health and beauty, and gifts like jewelry or toys. Especially the night before Eid ِAl-Fitr, in which Muslims make their final and urgent shopping to fill in their needs of Eid sweets, decorations and clothes.
With all this crowdedness, what should businesses do to get ready for the night before Eid Al-Fitr? And how will they fulfill their customers’ needs and increase their sales and loyal customers base? I will discuss all that in this article. So, let’s dive in…
The Night Before Eid Al-Fitr: get your business ready
Eid Al-Fitr is a perfect chance for retail and restaurant owners to make more sales. Yet, all industries must get ready for the additional spending that consumers will be doing during this time, businesses also should get ready to cope with the new norm and make a quick response to that.
1- Eid al-Fitr Greetings and Wishes
You should start preparing your holiday greeting messages a week in advance. And on the night before Eid, you publish it on your social media pages or send it to customers via email. You can also add a discount code for your products for this special occasion and publish it with the blessed Eid greetings.
In case you haven’t got it ready, don’t worry! Many websites suggest and share examples of Eid greetings and messages with you. Many design platforms provide you with the ability to design a special Eid greeting card quickly, easily, and for free, such as Canva and Over by GoDaddy.
2- Share your products on social media platforms
The night before Eid Al-Fitr is the night when people buy what they need to supplement the Eid sweets, chocolates, decorations, clothes, or accessories they need to celebrate the Eid happily. Therefore, I advise you to share your products attractively on your social media platforms, especially Facebook, where 60% search for products, offers, and new shopping ideas and gifts.
People will be unusually active during the early hours of the morning, right after suhoor and after iftar. As this is the time when your customers are relaxed and energetic enough to browse online, their online activity will increase.
3- last chance offers
Offer special offers and discounts, especially for personal care and fashion products, as the demand for these categories rises and promote it on your social media platforms.
Regarding the discounts you will offer on your online store, I suggest using the ‘Scratch coupon’ to differentiate your deals during the high-promotion season. If you need help in building Scratch off cards coupon, use Coupon tools. Or use one of the extensions that WordPress, WooCommerce and Magento provide.
On the other hand, you can also use the Product Gamification technique, they are a great way to entertain your customers with fun and engaging widgets. Gamified elements include:
- Points or purchase-based rewards
- Social interactions and sharing
- Story and choose-your-own-adventure plots
Using the ‘Social interactions and sharing’ during the night before Eid will help you increase your brand awareness and increase your social media pages’ engagement rate. You can ask the user to share your product’s post and mention 5 of his friends, then reward him with a 50% discount when he completes it.
Related articles: Understanding Gamification- Products and Beyond
4- Get your website or online store ready
It is important to get your website and online store ready for the night before Eid Al-Fitr. You have to ensure that your site is fast, easy, user friendly, secure, provides different payment methods and online payment gateways, and displays all products clearly and in attractive images.
Help your customers discover products that are in demand by recommending them during their purchase. Send personalized push messages on related products and special offers.
Make sure you have more than one customer service software to drive customer satisfaction and loyalty and foster a seamless agent experience.
Happy customers are your biggest advocates and can become your most successful sales team. – Lisa Masiello
Types of customer service software that you can use:
- Live chat
- Phone support
- Messaging; Like WhatsApp, Apple Business Chat, and Facebook Messenger
5- Hire more customer support employees
If you own a store that sells clothes, cosmetics, chocolates, sweets, etc., I recommend that you hire more customer service employees to help customers during the busy night before Eid Al-Fitr.
You will not want your store to be overcrowded to the point where you cannot provide excellent customer service, especially in light of the spread of the new Coronavirus pandemic.
Remember that according to Facebook’s survey, 42% of those who filled out the survey spend less time shopping in stores during the month of Ramadan / Eid due to the Coronavirus and that 3X On average they’re 3x more likely to feel safer using mobile to shop, compared to in store. Therefore, make sure to advertise on your social media pages that you hired more customer service employees to help customers buy what they need quickly and keep them safe.
Eid Al-Fitr Mubarak
Whether you’re a business owner looking forward to Eid Al-Fitr to boost your sales, or a customer looking for the perfect Eid gift to share with your friends and family, Eid Mubarak.