If you’re a marketeer or a web developer, you’ve definitely heard of the term landing pages before. If you’re not sure what a landing page is, it’s a standalone web page that your visitors can land on when they click through from an email, ad (Google text ad or display ad) or social post. Marketeers typically use landing pages to achieve specific, short-term goals. So, you can create a landing page to promote an offer or sell a specific product.
This article explains how landing pages work, landing page best practices and what makes a great landing page? So, here’s how you can make an awesome landing page to help you boost your conversion rates.
How to use landing pages
All landing pages are essential to drive conversions with messages that target your user’s needs. While marketers often redirect their traffic to the homepage, landing pages are more efficient for the user’s experience as you steer them in the exact direction that you want to take them in. Landing pages have a unique URL, so you can share them and use them in your campaigns and marketing materials, and they are usually tailored to different offers.
Best practices to create one
We’ve covered how to use landing pages, and why they’re important. We’ll take you through some tips and best practices to help you create awesome and persuasive landing pages. Great landing pages are:
- Short and to the point
- Provide high quality and engaging content
- Make it easy to convert
- Have a clear call to action
- Create eye catching headlines
- Create an aesthetically pleasing design
- Have an awesome offer
- Mobile friendly
- Speed is essential
- Track your conversions
Short and to the point
A landing page should offer the necessary information that the user or visitor needs without overwhelming them. Make sure that you provide the essential information for your audience and you can always check other landing pages for inspiration and to make sure that you’re on the right track.
Provide high quality and engaging content
Try to provide your visitors with rich, useful content and relevant content. After all, they’re visiting your website because they’re interested in the content or product that you offer. When you’re creating the copy for the content, try to make it as personalized as possible, this way every visitor will feel that this content was created specifically for them.
Try to use mind bending words on your landing page like ‘imagine’ to visualize the product or the word ‘because’ to explain why they should take a specific action.
Make it easy to convert
The main goal of your page is to make it feasible for your visitors to convert and become customers. So, try to make it easy for them to convert by providing them with instructions for their next steps, how? By adding a compelling call to action button. And let’s explore more about that now…
Have a clear call to action
Call to actions can be present in the headline text as well as the button text. This call to action won’t only provide your customers with the next steps, but it will also tell your visitors what you exactly need from them and how.
Create eye catching headlines
The first thing that visitors lay eyes on are the page’s headline, so make sure that you create eye catching ones. So, if you have a specific offer, your headline can confirm this offer and add a couple of lines underneath to explain more details.
Have an aesthetically pleasing design
It’s important for a landing page to have a clear, crisp design, to ease visitor’s experience in the page and the navigation. Your design needs to have all the required information and makes it easy for visitors to convert with one click.
Bright, eye-catching images can enhance the user’s overall experience. Also, video landing pages can make complex products more accessible and entertain your visitors at the same time.
Have an awesome offer
The easiest way to get conversions is to simply have an offer that is incredible. Make sure your offer is enticing enough to users and that it is something they desire.
It’s estimated that you have about 8 seconds to convince users to stay on your page, so the value proposition needs to be quick and convincing. When building a landing page, make it easy to scan by highlighting your main point in the headline while using subheadings and bullet points for added info.
A mobile friendly website can help increase your conversions.
Speed is essential
Loading times have a tremendous effect on bounce rates. Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host. You can use Google’s speed test tool to help make your web pages fast on all devices.
Track your conversions
Tracking your conversions is very important, and it’s one of the best practices to check the success rate of your page. Make sure you are properly set up to track how your pages are performing. Otherwise you’ll be spending money in the dark.
What works for one landing page might not work for another. You’ll need to do several tests for different versions until you find the most suitable one, and to figure out what works best for you. Without doing so, you might be leaving a lot of potential conversions on the table, and you wouldn’t want that to happen.