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Marketing emails going to spam: SSL upgrade?

My customers have recently noticed that my regular marketing emails are going to spam. Would I see better delivery performance if I was using an EV SSL as opposed to a standard SSL?

1 ACCEPTED SOLUTION
Resolver III

A simple answer - "no"

 

Setting up an email server for maximum deliverability is not easy at all. I, myself, got burnt recently when we started using google calendar with invites and they were ending up in spam. We forgot to add Google to the list of authorized email servers.

 

There are easy things you can do with your DNS configuration (DMARC, SPF) and a bit more complicated with encryption (DKIM) - where you have to configure your email server as well as DNS.

 

I have written a blog post some time ago about our own struggle - https://magicofsecurity.com/the-importance-of-dns-to-a-start-up/ but if you want to get started quickly, you can send an email to one (or all) of these:

  • checkmyauth@auth.returnpath.net
  • autoreply@dmarctest.org
  • mailtest@unlocktheinbox.com
  • check-auth@verifier.port25.com 

These are reflectors that send back reports about your email configuration.

https://mxtoolbox.com/deliverability  - provides a number of email tests and https://dmarc.org/resources/deployment-tools/ has a number of pointers as well.

 

Good luck!

  Dan

———

I've worked around (not only) SSL security for over 20 years in enterprises and startups. 

I am now running an HTTPS expiry management service KeyChest.net

 

View solution in original post

2 REPLIES 2
Super User I

Hello @KlondikeJoe and welcome to the community. 

 

What platform are you using for your email marketing? Just curious.


Very Respectfully,

Drew Davis
Navy Veteran and Entrepreneur | GoDaddy Pro user | "Proud to be serving others!"

*** Please note that I offer free advice on this forum. Please feel free to give me KUDOS on this topic/discussion; mark my comment as ACCEPTED SOLUTION if you believe I've helped solved your issue. Thanks! ***
Resolver III

A simple answer - "no"

 

Setting up an email server for maximum deliverability is not easy at all. I, myself, got burnt recently when we started using google calendar with invites and they were ending up in spam. We forgot to add Google to the list of authorized email servers.

 

There are easy things you can do with your DNS configuration (DMARC, SPF) and a bit more complicated with encryption (DKIM) - where you have to configure your email server as well as DNS.

 

I have written a blog post some time ago about our own struggle - https://magicofsecurity.com/the-importance-of-dns-to-a-start-up/ but if you want to get started quickly, you can send an email to one (or all) of these:

  • checkmyauth@auth.returnpath.net
  • autoreply@dmarctest.org
  • mailtest@unlocktheinbox.com
  • check-auth@verifier.port25.com 

These are reflectors that send back reports about your email configuration.

https://mxtoolbox.com/deliverability  - provides a number of email tests and https://dmarc.org/resources/deployment-tools/ has a number of pointers as well.

 

Good luck!

  Dan

———

I've worked around (not only) SSL security for over 20 years in enterprises and startups. 

I am now running an HTTPS expiry management service KeyChest.net

 

View solution in original post