Everyone loves playing games. Young and old, male and female — games are enjoyed by all types of people, in every corner of the globe. These days, many of us find gaming entertainment online. And now, with the launch of .games domains, there’s an instantly recognizable — and highly searchable — web address to attract players to your gaming website. If you’re involved in this thriving industry, this winning domain tells users that it’s time to play.
Already one of the web’s biggest revenue drivers, online gaming is expanding rapidly, thanks to growing appeal outside its traditional user base. Gone is the stereotype of the young male loner playing video games in his parents’ basement. In the United States, the average age of online gamers is over 30, and nearly half of them are female. Today’s gaming community includes retirees and whole families that play together. The industry is now bigger than the movie business — and there’s still plenty of room for growth.